App | Becks & Clates Ltd

APP DESIGN

& DEVELOPMENT

Discovery & Goal Setting

PHASE - 1

Conduct workshops with stakeholders to define goals, functionality, and success metrics.
Research the target audience, their pain points, and behavior patterns.
Analyse competitors and market trends to identify opportunities and differentiation.
Define the app's core value proposition and intended outcomes (e.g., increased engagement, revenue).

Conduct workshops with stakeholders to define goals, functionality, and success metrics.
Research the target audience, their pain points, and behavior patterns.
Analyse competitors and market trends to identify opportunities and differentiation.
Define the app's core value proposition and intended outcomes (e.g., increased engagement, revenue).

PHASE - 3

Wireframing & Prototyping

Create wireframes for each screen, focusing on usability and functionality.
Build a clickable prototype using tools like Figma, Sketch, or Adobe XD to test user flows.
Iterate on the prototype based on internal and client feedback.
Conduct initial user testing to identify and address usability issues.

Create wireframes for each screen, focusing on usability and functionality.
Build a clickable prototype using tools like Figma, Sketch, or Adobe XD to test user flows.
Iterate on the prototype based on internal and client feedback.
Conduct initial user testing to identify and address usability issues.

PHASE - 5

Technology Selection

Decide between native (e.g., Swift for iOS, Kotlin for Android) or cross-platform frameworks (e.g., Flutter, React Native) based on the app’s needs.
Plan the app’s architecture, including back-end infrastructure and APIs.
Set up development environments and workflows (e.g., Git for version control).

Decide between native (e.g., Swift for iOS, Kotlin for Android) or cross-platform frameworks (e.g., Flutter, React Native) based on the app’s needs.
Plan the app’s architecture, including back-end infrastructure and APIs.
Set up development environments and workflows (e.g., Git for version control).

PHASE - 7

Quality Assurance

Conduct functionality testing to ensure all features work as intended.
Perform performance testing, such as load times, responsiveness, and resource usage.
Test for device compatibility across different operating systems and screen sizes.
Address security concerns, including data encryption and vulnerability assessments.

Conduct functionality testing to ensure all features work as intended.
Perform performance testing, such as load times, responsiveness, and resource usage.
Test for device compatibility across different operating systems and screen sizes.
Address security concerns, including data encryption and vulnerability assessments.

Strategy Development

PHASE - 2

Develop user personas and scenarios to guide design decisions.
Outline the app’s features, functionality, and technical requirements.
Prioritise features using a framework like MoSCoW (Must-Have, Should-Have, Could-Have, Won’t-Have).
Map the user journey and create a user flow diagram to ensure seamless navigation.

Develop user personas and scenarios to guide design decisions.
Outline the app’s features, functionality, and technical requirements.
Prioritise features using a framework like MoSCoW (Must-Have, Should-Have, Could-Have, Won’t-Have).
Map the user journey and create a user flow diagram to ensure seamless navigation.

Visual Design

PHASE - 4

Develop a design system with consistent typography, color schemes, and UI components.
Create high-fidelity mockups for each screen, aligning with the client’s branding.
Focus on accessibility (WCAG compliance) and mobile-first design principles.
Use animations or micro-interactions to enhance the user experience where appropriate.

Develop a design system with consistent typography, color schemes, and UI components.
Create high-fidelity mockups for each screen, aligning with the client’s branding.
Focus on accessibility (WCAG compliance) and mobile-first design principles.
Use animations or micro-interactions to enhance the user experience where appropriate.

Development

PHASE - 6

Develop the front-end interface with a focus on responsiveness and performance.
Build the back-end, including databases, APIs, and server-side logic.
Integrate third-party tools or services (e.g., payment gateways, analytics platforms).
Test the app in iterative sprints to ensure alignment with goals and requirements.

Develop the front-end interface with a focus on responsiveness and performance.
Build the back-end, including databases, APIs, and server-side logic.
Integrate third-party tools or services (e.g., payment gateways, analytics platforms).
Test the app in iterative sprints to ensure alignment with goals and requirements.

PHASE - 8

Client Review & Iteration

Share a beta version of the app with the client for feedback.
Gather input on design, functionality, and overall user experience.
Implement changes based on feedback, ensuring they align with user needs and business goals.
Conduct additional user testing after updates.

Share a beta version of the app with the client for feedback.
Gather input on design, functionality, and overall user experience.
Implement changes based on feedback, ensuring they align with user needs and business goals.
Conduct additional user testing after updates.

PHASE - 9

Launch

Prepare the app for submission to app stores (App Store and Google Play), including meeting guidelines and providing metadata.
Set up analytics tools (e.g., Google Firebase, Mixpanel) to track usage and performance.
Perform a soft launch with a small audience to gather initial feedback and address issues.
Officially launch the app and promote it through marketing campaigns.

Prepare the app for submission to app stores (App Store and Google Play), including meeting guidelines and providing metadata.
Set up analytics tools (e.g., Google Firebase, Mixpanel) to track usage and performance.
Perform a soft launch with a small audience to gather initial feedback and address issues.
Officially launch the app and promote it through marketing campaigns.

Maintenance & Growth

PHASE - 10

Monitor app performance using analytics to track user engagement, retention, and crashes.
Release regular updates to fix bugs, improve features, and introduce new functionalities.
Conduct user research and surveys to gather feedback for ongoing optimization.
Scale the app as needed, adding integrations or infrastructure to handle growing user demand.

Monitor app performance using analytics to track user engagement, retention, and crashes.
Release regular updates to fix bugs, improve features, and introduce new functionalities.
Conduct user research and surveys to gather feedback for ongoing optimization.
Scale the app as needed, adding integrations or infrastructure to handle growing user demand.

Hover Over Boxes For Key Points Of Each Phase & Summary

App Design & Development

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Becks & Clates
Hull University Event

Innovation

Excellence

App Design & Development

At Becks & Clates, we specialise in creating innovative app designs and development solutions tailored to your unique business needs. My passion lies in transforming ideas into seamless digital experiences that not only engage users but also drive results.